Social Media Marketing will Drive Product Innovation
By Gary Schirr, Professor at Radford University Too much of what is being written about social media marketing (SMM) these days still has the ring of futurism. Wake up—the SMM era is already here!...
View ArticleSize Matters: How a Large Online Network Can Transform You, Your Marketing,...
By Ken Herron, Chief Marketing Officer at SocialGrow Investment portfolios, airline seats, and chocolate fudge cakes. What do these three things have in common with the size of your online network? Big...
View ArticleIntegrating Social Media with Mobile Marketing
By Shelly Lipton, Chief GrownUp at GrownUp Marketing Traditional advertising channels—including print, broadcast, and online display ads—are perfect places for prompting users to text a keyword to an...
View ArticleWill Social Media Courses Enable a Cultural Shift in Higher Education?
By Dr. William Ward, Adjunct Professor at Grand Valley State University “The times, they are a-changin’.” —Bob Dylan Universities are using social media through their institutional marketing...
View ArticleInfluence Measurers: Will Klout Kill Community?
By Gary Schirr, Professor at Radford University Like many of you, I sign up for the free influence-measuring sites. I am skeptical of all of them but check out my scores and those of online friends. I...
View ArticleFreedom from Friends?
By Diane Hessan, President & CEO of Communispace and co-author of Customer-Centered Growth: Five Proven Strategies for Building Competitive Advantage Would you post a Facebook status update...
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